A life coach blog may be one of the most helpful blog types out there because you’re not only sharing thoughts and ideas or selling products to people, you’re actually giving them guidance and help, pushing them towards achieving their personal, emotional, and professional goals.
Life Coach Blogs can be generalized or they can cover specific topics. People who search online for life coaching are looking into consulting someone on health problems, depression, career bumps, relationships or it can be someone who needs anxiety attack help and is searching for happiness, or needs a new outlook on life.
There isn’t much that life coaching doesn’t cover really. A coach that empowers people, helps them achieve their goals, and guides them to a healthier lifestyle is a big deal. So how can you accomplish this through a blog? Here are the steps to take to get you started.
- Get Certified
In order to become a life coach, the first and most important step is to become certified. You can take online courses to earn your coaching certificate and become an official IFC coach (International Coach Federation) or a BCC (Board Certified Coach).
- Choose a Specialty
There is nothing wrong with a generalized life coaching blog but it is always best to start off focusing on a specific set of aspects to solve. If you focus on all and any problems, your blog will be all over the place. You need to gain the trust of a few clients that will confide in you with these problems and make that your main focus. With time and practice, you can expand your specialty to involve more services.
Be known for one thing instead of not being known for anything. For example, a successful blog like Positive Outlooks is known for emotional guidance and empowerment or SUCCESS Magazine is known for career guidance and business goals.
- Choose your Blog Name
Many life coaches like to use their name as their blog name because it’s a perfect way of online branding. This displays professionalism, confidence in yourself, and eases customers towards trusting you.
Other blogs use references to their coaching type like Healthline.com for example or businesscoach.com but this limits you to a specific coaching type and restricts your chances of growing your blog in the future.
- Develop your Confidence
Now that you’ve settled on what you’re going to specialize in, it’s time to show off your skills! The only way to do this through a blog is clearly by posting. This is a great way to start building a relationship between you and your readers and show them your personality.
Most life coach bloggers usually want to do more than just post helpful blogs so they offer training, courses, or sell e-books on their blog, and this is the ultimate goal for a life coach. They actually start taking action and presenting solutions.
Through your blog posts, you’re giving readers a taste of your expertise and what you have to offer through tips or examples of success stories. This will make readers get to know you and trust you more, encouraging them to sign up for your courses or other offers.
The healing process for a collective trauma is long and complicated—individuals have to come to terms with their own trauma and manage the physical, social, and emotional pain they have experienced, and society has to heal and re-create constructive ideologies and harmonious relationships. — Stephen Joseph Ph.D.
- Coaching is a Priority
Always remember that the main purpose of a life coaching blog is to coach others. Blogging is fun and can turn into a habit but you must never lose sight of the real goal which is making an actual difference with people. Mention your courses or training in your posts for people that are looking for more and maybe send out an email between posts notifications promoting your services.
- Don’t Hold Back in Your Writing
Some coaches are afraid that if they’re completely honest and say it like it is in their posts, this will push back customers and discourage them from signing up or paying for their services. However, the truth is quite the contrary. The more you’re thorough and offer helpful tips and guides in your posts, the more people will trust you and consider you a reliable source.
This will actually encourage them to pay for your services because they believe that you can present them with actual solutions for their problems and they want to talk more with you rather than just leave a comment or send an email.
In situations you can’t control, it is often best to find power in letting go, and allowing what is to be exactly as it is. — Nicole S. Urdang, MS, NCC, DHM
These are a few pointers to get you on the path of starting a life coaching blog. With a good amount of effort, quality content with guidance and honesty, and tempting services and offers, there is nothing stopping you from making a true difference in the world.