Even if you are the greatest writer in the world, if you don’t promote your blog post or can’t promote your blog post the right way, no one will care to read it. This will get you feeling unappreciated and make you believe you’re a bad blogger. But the truth is, you need to let people easily find your post and promote it at all times.
Here are a few tips to follow when writing your next blog post and how to promote and optimize it to gain more readers.
- SEO-friendly optimized content
You need to make your blog easy to find for search engines and users. No one wants to read a blog post that isn’t helpful or hard to read. The first step to get your blog post to show up easily is using relevant keywords, this doesn’t mean stuff your blog with keywords for search purposes to the point that it won’t flow smoothly.
You need to use important keywords in your URL too for search engines to understand quickly, so drop the unnecessary words like a the, or that to make it easier to read. You can use the same keywords in your headlines too. Use specific keywords that would easily come to mind when searching for your topic, not general keywords.
- Write Quality Content
Content is the most important part of your blog post. Using jargon to explain something is never the right way. Always keep your content simple and to the point. Try to avoid long, endless sentences and long paragraphs. Readers prefer shorter paragraphs over chunks of endless writing or even stick to points.
Separate your post into sections with separate headlines for readers to be able to skim through your article to specific parts if they want. Also, no one wants to read a post that’s poorly written, so be sure to do grammar and spelling checks and fact checks. Do your research on the topic before writing.
- Share on Social Media
Writing a great blog post is not enough to entice readers. You need to promote your content by posting it on all social media channels (Facebook, Twitter, Pinterest, Instagram, etc.). Don’t just put the article title and hope people click on it. Give your post a small description or explain a situation where you put yourself in your reader’s shoes and make them want to read more. This will increase your readers and share significantly.
- Use internal links to connect
Writing connected articles is always a great idea for a blog because then you can use relevant links in your content for readers to go from one post to another. This will help gain your reader’s trust. They’ll believe you’re well informed on this topic, and you’ll potentially gain a subscriber.
- Obvious Share Buttons:
Make it super easy for your readers to share your posts, and this is by adding share buttons to different social media platforms, whether putting them at the end of your article or on the side. You can even straightforward do a call out and tell them to share it!
- Connect with readers
Encourage your readers to subscribe to your blog by making subscribing simple (email only) and put the subscription option on your homepage, blog page, and maybe even a pop-up or a slide-out to make it more convenient.
Be sure to write for your readers and not for yourself only. Connect with your readers by being updated and responding to their comments (you MUST enable comments; good or bad comments will build your writing), ask them what they want to read about and focus on your target readers.
- Develop your blog’s personality
If your blog is about health, there are hundreds of health blogs out there, so what makes yours stand out? You need to find your angle at tackling topics and put your personality into your blog posts. Whether it’s by being comedic, sassy, or bossy, make your blog a part of your personality.
- Guest Bloggers are a two-way benefit
It’s time for you to get out there and mingle! Connecting with other bloggers in your niche or relevant niches gives you a chance to share their readers. If you have them guest blog on your blog, they’re bound to post about it on their blogs, so they get access to your readers and vice versa. This is a great way to stay updated with anything new in your niche and gain readers interested in your topics.
In conclusion, to get more readers, you need to put your posts out there! Be smart with keywords, post on social media like it’s no one’s business, and make sure your blog is easy to navigate around. Understand and share.